Dynocharge Your Kids Gym Business Plan, In Just Two Steps

Your Kids Gym Business Plan -
A Dynomite Presentation

Actually, this is great advice for writing all business plans, but let's use the Kids Gym Business plan as an example.

ENERGIZE IT.  No one likes to read a first sentence like "The name of my gym is Active Gym for Kids".  It is just boring.  Rather, try "Active Gym for Kids burst out of the energy and talent of our local athletes."

Go through your draft.  Mark in yellow every single boring sentence you see.  If you see a lot, start over.

PERSONALIZE IT.  You see the mention of "local athletes" above?  THAT is personalizing it.  Even more personal would be "Active Gym for Kids burst out of the energy and talent of two very special local athletes: Kim and Terri Ngomo. ... With very little research we discovered dozens more just like them."
Using just those two techniques, your business plan can soar above all the rest.

Most business plans are really pretty boring.  Small business owners are typically so glad they just got the wretched thing done that they don't bother to polish or review it.  And that is a serious mistake.  Bankers devote much of their day to reviewing those wretched business plans, looking for the spark that makes one business more special than the others.

So give them that spark.  Let your business plan really represent you, not just some numbers in a binder.  Pin down what makes YOUR business so special.  If it is truly just another kids gym, oh, ho hum.  Don't expect to get outside financing.  But where there is the spark, there is a real chance for the glow of success.

Yes, financials need to be in order.  But nearly all business plans have their financials in order.  To set yours apart, go for that genuine energy and personalization.