Saturday, December 10, 2011

Sweep It, Swab It, Clean It Up!

Any cleaning service business plan pretty much gets a "ho hum" from a banker.  Let's face it.  It is not a romantic job.

But it can indeed be quite lucrative.  And bankers like money.  Bankers really like money.

Use that affinity for money to your advantage in crafting a cleaning service business plan.  And add a bit of a light touch if possible.  For example, for headers try ...


"Cleaning Up The Accounts"
"Turning Mops Into Profit"
"A Three Year, 300% Sweeping Profit Curve"

Just a touch here and there will work absolute wonders. 

You just cannot believe how many hundreds -- yea, thousands -- of business plans I have received that are 2-10 inches thick, printed solid in black and white, tiny tiny print.  And not a touch of humanity anywhere in sight.

The business plan represents your business.  It represents you.  If you are a dour soul with not a smile to your name, fine, go ahead and create a dreary business plan.  But, for goodness sakes, if you have an ounce of smile in you, use it.  Reading business plans is pretty much boring.  After a while they all begin to sound the same.  Take your ho hum business plan, add a touch of color, a smidgen of a smile, and voila! the banker may actually enjoy reading it.  With that, you are halfway there.

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