Newscasters and Wet Noses

The Dog Day Care Business Plan eBook

Have you noticed?  Nearly every news report ends with a fuzzy or furry creature lovingly gazing into the camera.  This didn't used to be.  I suspect that the financial trauma of the past few years has brought us back to a homey seeking society.  And I for one like that.

There are also more pets than there used to be.  Since many couples are deferring having children, it seems that pets are taking their place.  And that spells o-p-p-o-r-t-u-n-i-t-y for watchful entrepreneurs.

More pets means all kinds of pet care are needed.  Dog walkers are in demand in more affluent areas where both adults work.  Full day care for dogs is also on the rise, as as doggie hotels in all kinds of locations.  Some people prefer to leave their pets at home, and need a care center near home. Others travel with pets and welcome doggie hotels near where they are staying.

Developing the marketing for doggie day care and doggie hotels is relatively easy.


First, determine how many pets are in any given area.  Simply doing a census of the local doggie park will get you close to a number.  The local pet shop can tell you how much dog food, etc., are sold as well. 

Or find a location near a business center so that pet owners can drop off their pets on the way to work.

Or talk with nice hotels in the area, and see if they have a demand for "pet rooms", and if so, would they be willing to promote your business.

This really is an opportunity in the making.  Even as the economy picks up, people are not going to get rid of their pets.  On the contrary, they will want even better care for them.

So what's in your area?  Take a look.  And if you need financing, go for the Dog Day Care Business Plan.  It will walk you through the steps to get the financing you need to start up, or expand.