Saturday, May 23, 2009

... Yes, There Is A Positive Side, And Your Business Plan Needs to Show It

Small business owners are really a resilient group.

A company as buttoned up as American Express surveyed 727 owners of firms with fewer than 100 employees and found 77 percent think managing through the last few months has made them better at managing their businesses.

And given the size of the group that was involved, plus how large the majority is, the survey's finding is hard to argue with.

Alice Bredin, a small business advisor to American Express Open, also said something mildly encouraging according to Faircloth: "I think entrepreneurs are seeing the beginning of the final days of this, and they're doing whatever they have to do to get through to the end, to find a way to stick around."

This is exactly what we've been shouting about the past few months. So your business has had tough times the past few months. So what? Every business has. But yours has learned something unique that places it in a much stronger position than it was in before, and THAT is what your business plan needs to reflect.

Take this experience that you've had and catapult your business to higher successes. A business plan that can capture just a fraction of this quality is a winner, a real winner.

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