Monday, March 09, 2009

Marketing a Small Business to the Dept of Interior

Keywords for this post:
SBA loans

With billions of dollars poised to be let in contracts, it is a good idea to take a look at how to promote to government agencies.

Actually, marketing your company to a federal agency isn't a whole lot different than creating a business plan. First find the need. Then demonstrate why company is the best one to fill that need. Accentuate your experience and expertise. Promote your key people.

CHECK OUT OSDBU

The Office of Small Disadvantaged Business Utilization (OSDBU) at the Department of Interior provides outreach and assistance for procurement, contracting opportunities, and guidance to the Interior’s contracting and management officials on small businesses, small disadvantaged, womenowned, service-disabled and veteran owned businesses and businesses located in Historically Underutilized Business Zone (HUBZone) areas.

In seeking contracting opportunities with DOI, the OSDBU office expects you to focus on how your company can relate to the mission of the department, which is to:
  • Protect the environment and preserve our nation’s natural and cultural resources;
  • provide recreation for America;
  • Manage natural resources for a healthy environment and strong economy;
  • Provide science for a changing world;
  • Meet our trust responsibilities to Native American Tribes and our commitments to Island communities.

In marketing your small firms to the Department of Interior, your capability statements should reflect how your company can assist DOI in fulfilling this mission.

MARKETING YOUR CAPABILITIES

Prepare detailed capability statements/ brochures for distribution to agencies (include NAICS codes).

Be specific in describing the capabilities of your firm.

Indicate prior experience, prior government contracts, references, etc.; and if you have multiple skills, market those of which a particular agency buys the most.

To bid on federal contact opportunities, your firm must be registered in the Central Contractor Registration database at http://www.ccr.gov. or via the Business Partners Network at www.bpn.gov.

BPN has a link that will connect you with the CCR.

Since federal contracting opportunities are posted on fedbizopps (www.fbo.gov), to access, review, and search for solicitations which your company can perform or fulfill, your firm must be registered in the CCR to gain access to fedbizopps.

RECOMMENDED VENDOR MARKETING TECHNIQUES

Become thoroughly familiar with the federal agencies, their components, their missions, and how these are accomplished. Today’s websites achieve this by providing information about agencies missions, their components, business/ contracting opportunities and staff.

HELP FOR MINORITY BUSINESSES, AND VETERANS

Learn as much as possible about the federal acquisition system by reviewing information on the Acquisition Reform Network @www.arnet.gov and SBA’s website. If you need assistance in understanding acquisition terminology, processes, polices and procedures; or if you need assistance in understanding how to navigate through the federal contracting arena, remember the Office of Small Disadvantaged Business Utilization staff can assist you. There are OSDBU staff in each federal agency ready to assist you and answer your questions.

HELP FOR EVERYONE

Other resources that can assist you with federal government contracting opportunities are the Procurement Technical Assistance Centers or PTACs.

PTACs can help with pre- and post contract compliance, help identify what federal agencies purchase
and their acquisition staff, and help with understanding Federal Acquisition Regulations. For a listing of PTACs locally visit, www.ptac-us.org.

Above all when marketing your small business to DOI or any government agency, don’t hesitate to
ASK QUESTIONS! For a listing of DOI’s OSDBU small business staff
visit http://www.doi.gov/osdbu/SBS_by_Bureau_Sep_4_08.xls.

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