Angel Invemestment Is Going Strong

Keywords:
Technology Business Plan

Angels are still flying about! The stock market is in the pits. Real estate keeps tumbling. There just aren't many places left where investors can put money. So many are turning to angel investment.

The big issue in today’s market is valuation. The main barrier to investment is unrealistic valuations. What could have been acceptable last year is not acceptable today. As an example, one investor responded to a business plan with: £5million valuation for a business with zero revenue and under £100,000 invested to date, "...you having a laugh?"

Pie in the sky never did well, and in this environment it is landing flat on your face. Your business plan, whether it is a technology business plan or any other, must reflect the fact that you have invested time, money and effort in this project AND that you have generated success.

Go after those angels. But do it realistically.