Don't Swim. Surf!

Keywords
Strategic Business Plans

Bob Massie, a leading business motivator, posts in the Harvard Business Review blog a very perceptive article about our split personality in business: the belief that the past will repeat itself, and the belief that everything will change. It is a good read. This is his closing paragraph:

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Instead of paddling around in circles as though we were in some calm lake, we need to learn to act like surfers -- to place ourselves in the rising and falling swells, paddling forward while glancing occasionally backwards, so that we will be ready when the big wave comes. If we do that, we will stand up at the right moment, establish our balance, take a deep breath, and ride the exhilarating force of history all the way to shore.