Short And Sweet Elevator Pitches

What's behind a successful business plan?

One of the judges in the international elevator competition has the answer:

“First, they need to have a good idea, and then they need to really focus on the market and what the potential would be,” she said. “A good business plan is short and to the point.”

This is what Business Plan Master has been saying for years. Even a 25 page business plan can be too big if it rambles and roams. Focus! Focus! Focus!