Monday, March 10, 2008

Internet is "Shockingly Underused"

Research by Cambridge-based Internet design and marketing company, Netflare, has uncovered what it calls “shocking” levels of website neglect by small business owners.

The survey, conducted at the end of 2007, covering nineteen small business sectors, discovered that 23 per cent of websites had not been updated since their launch, making much of their content inaccurate, if not obsolete. The average age of the website was four years.

However, perhaps the most revealing figure, given the huge growth in consumers using the Internet to buy goods and services, was that a mere 8% of respondents had an e-commerce element to their sites.

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