The Secret Behind Successful Business Plans

There is a real honest-to-goodness reason why some business plans are successful, and some aren't. Simply put, it's the passion, my dear. (Somehow I imagine Tallulah Bankhead whispering that line.)

Forget the money. That's not it. Ultimately, it doesn't matter if you are looking for ten dollars or ten million dollars -- you won't get a dime of it without the passion.

Nearly all business plans focus on the financials. The projections. The charts. The profit. The IPO. The scads of money that everyone is going to make.

That's just not It.

"It" is that slow smile from Marilyn Monroe, that walk down the aisle by Miss America, the soulful note from Ella Fitzgerald. "It" invites the viewer into It's world to feel the joy, the success, the soul.

Yes, the financials have to back up that passion. But that comes later. First comes the passion.

Take another look at your business plan. Try to read it as a stranger would. What is the overall feeling that is presented? Better yet, give it to a friend to read, and ask that friend if the overall feeling is: (a) this company will be financially successful, or (b) this is an exciting concept, with energy behind it.

Ideally, it will do both. But if you have to choose, choose door (b).

Cheers.

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